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WATCH: Three myths to bust about supplements — Blackmores Institute

NUTRITION ASIA VIDEO SERIES

WATCH: Three myths to bust about supplements — Blackmores Institute

By Gary Scattergood

The industry needs to do more to bust three common myths around supplements, namely that products lack evidence of efficacy, that a healthy diet removes the need for supplementation and that products can lead to health risks.

Marcus Blackmore

OPINION: Funding research is not generous, it’s a responsibility

By Gary Scattergood

The support that the recent Therapeutic Goods Amendment Bill received from both policy-makers and from industry is a timely reminder that natural medicine is firmly ingrained in the healthcare landscape, writes Blackmores executive director Marcus Blackmore.

Kiwi supplements exports to China have soared in recent years. ©iStock

Natural Health Products New Zealand Summit 2018

China market outlook: Healthy prospects for New Zealand supplement firms

By Gary Scattergood

New Zealand supplement firms, which have enjoyed soaring sales in China in recent years, will continue to have a bright export future — although there are some concerns over the longer-term outlook for the world's second-largest economy.

Watch: Marketing masterclass – Why do so many new products fail?

Nutrition Asia Video Series

Watch: Marketing masterclass – Why do so many new products fail?

By Gary Scattergood

Focusing too much on the innovation behind a new product and not grounding it in the benefits for the consumer is one of the main reasons why a high proportion of new supplement and functional food products fail to achieve sales success, according to...

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