Healthplex Expo and Natural & Nutraceutical Products China Nutra success: China consumers care most about brand recognition, not formulations / ingredients – Pharma exec 07-Aug-2023 By Tingmin Koe China consumers pay more attention to brand recognition than formulations, ingredients, or scientific evidence when it comes to nutraceuticals, says a leading pharma exec from a firm that has been seeing strong growth from its nutra business.