The latest edition of Mondelez’s annual State of Snacking report has found that consumers in many markets across APAC are turning to snacks as an important means of fulfilling nutritional needs.
Snacking giant Mondelez says that digital channels are increasingly driving in-store purchasing decisions in Asia, meaning an understanding of the online-offline mix is crucial to boost sales.
Our free-to-attend Growth Asia interactive broadcast series continues with an edition on Healthy Snacking, where industry leaders from Mars and Dole will be among the high-level guests.
The rise of the work-from-home culture in Australia ever since the COVID-19 pandemic hit has simultaneously led to a rise in snacking frequency, especially among younger consumers, according to a report by Mondelez Australia.