ChromaDex has launched its nicotinamide riboside (NR) supplement, TRU NIAGEN, in stick packs in Hong Kong as it seeks to cater to the nutritional needs of active individuals, beyond its traditional healthy ageing customer base.
The combined supplementation of the botanical berberine and probiotics has been found to help reduce blood sugar levels in diabetic patients, more so than taking each product alone, says a 12-week RCT conducted in China.
The ever-changing China health foods industry is seeing new waves of trends, with a sudden interest in nicotinamide mononucleotide (NMN), the prevalence of livestreaming in product marketing, and the potential for further e-commerce growth.