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Celsius inks $6.9 million China distribution deal with Qifeng

By Hank Schultz

Florida-based energy drink player Celsius Holdings has announced a deal that will both expand the company’s footprint in mainland China, as well as enable it to recoup money it has invested thus far in entering the market.

PrimaVie is a branded form of shilajit, a type of rock exudate collected in the Himalayas.  Photo courtesy of Natreon.

Natreon says organic stamp on shilajit ingredient backs quality message

By Hank Schultz

Natreon has announced an organic certification on its PrimaVie shilajit ingredient. As this is not an agricultural commodity, the company views the certification as more of a statement of overall quality rather than primarily a verification of its production...

Celsius insulated from trade war by having production within China

Celsius insulated from trade war by having production within China

By Hank Schultz

Having production in China has insulated fast growing energy drink brand Celsius from any potential fallout from President Trump’s trade war. Celsius has more than doubled its store count to China to 25,000. The brand is now sold in 47 cities in the country....

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