Asia-Pacific is leading global probiotics e-commerce sales, with sales climbing 38 per cent between 2019 and 2020, and an estimated growth of 17 per cent for this year.
China will continue to cement its standing as Asia’s biggest probiotic market, but an expert panel has predicted that India and South East Asia are the emerging hotspots to watch.
The mainstreaming of sports nutrition backed by the ever-rising importance of online reviews and ratings and social media validation, are key findings from a 6-pack of sports nutrition sub-sector reports published by Lumina Intelligence.