Nu Skin Enterprises says online functionality has helped it post better than expected results even as the global pandemic crisis hamstrings the core face-to-face concept of the multi level marketing model.
Tmall Global, the e-commerce platform under Alibaba Group, plans to bring 1,000 new international brands into China over the next 12 months, with food supplements as one of the key categories.
The COVID-19 pandemic has led to a greater willingness to try out traditional Chinese medicine (TCM) in regions outside of China, some of the sector’s major players have told us.
A combination of a focus on lower-tier markets and innovative marketing strategies can substantially grow sales of maternal and infant nutrition products, according to Chinese e-commerce giant JD.com.
Last week we revealed that the NutraIngredients’ teams worldwide were to host the first ever co-ordinated series of webinars looking at immunity, and now we can reveal the stellar line-up for the first APAC event which will focus on clinical research.
Australian-based Homart Pharmaceuticals is launching three vitamin C products under the Toplife and Springleaf brands to tap on rising demand for immune-related products during the COVID-19 pandemic.