Supplements

Watch: Marketing masterclass – Why do so many new products fail?

Nutrition Asia Video Series

Watch: Marketing masterclass – Why do so many new products fail?

By Gary Scattergood

Focusing too much on the innovation behind a new product and not grounding it in the benefits for the consumer is one of the main reasons why a high proportion of new supplement and functional food products fail to achieve sales success, according to...

AstaReal bolsters quality positioning with USP seal

News in brief

AstaReal bolsters quality positioning with USP seal

By Hank Schultz

Supplier AstaReal has taken another step in trying to differentiate itself within the astaxanthin category by announcing it has achieved USP Ingredient Verification on its ingredient.

The impact of India's GST tax took the top spot. ©iStock

The top five APAC regulation and policy developments of 2017

By Gary Scattergood

Rule changes in China dominated the regulatory landscape for the supplement and infant nutrition industries in Asia over the past 12 months — and this was clearly reflected in our top five policy stories of 2017.

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