A significant number of women still do not perceive sports nutrition as essential for their fitness goals, a persisting misconception that The Hut Group (THG), owner of supplement brand Myprotein, is working to dispel.
Malaysian brand Amazin’ Graze’s says the addition of probiotics into its protein powder line-up has provided a more ‘complete nutritional profile’ as consumers look for a wider range of health benefits.
This round-up looks at the initiatives put in place to safeguard supplements safety and quality across the APAC health and nutrition market, including the Chinese industry issuing self-regulating standards for controlling nicotinamide mononucleotide (NMN)...
India sports nutrition company MuscleBlaze has developed and launched a test kit designed to detect the presence and amount of whey protein present in protein powder.
The mainstreaming of sports nutrition backed by the ever-rising importance of online reviews and ratings and social media validation, are key findings from a 6-pack of sports nutrition sub-sector reports published by Lumina Intelligence.
APAC countries have some of the most expensive protein powders per serving, while Chinese consumers have the most positive perception of such products, according to new findings from Lumina Intelligence.
