Energy

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Celsius inks $6.9 million China distribution deal with Qifeng

By Hank Schultz

Florida-based energy drink player Celsius Holdings has announced a deal that will both expand the company’s footprint in mainland China, as well as enable it to recoup money it has invested thus far in entering the market.

Celsius insulated from trade war by having production within China

Celsius insulated from trade war by having production within China

By Hank Schultz

Having production in China has insulated fast growing energy drink brand Celsius from any potential fallout from President Trump’s trade war. Celsius has more than doubled its store count to China to 25,000. The brand is now sold in 47 cities in the country....

AstaReal bolsters quality positioning with USP seal

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AstaReal bolsters quality positioning with USP seal

By Hank Schultz

Supplier AstaReal has taken another step in trying to differentiate itself within the astaxanthin category by announcing it has achieved USP Ingredient Verification on its ingredient.