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Watch: Marketing masterclass – Why do so many new products fail?

Nutrition Asia Video Series

Watch: Marketing masterclass – Why do so many new products fail?

By Gary Scattergood

Focusing too much on the innovation behind a new product and not grounding it in the benefits for the consumer is one of the main reasons why a high proportion of new supplement and functional food products fail to achieve sales success, according to...

AstaReal bolsters quality positioning with USP seal

News in brief

AstaReal bolsters quality positioning with USP seal

By Hank Schultz

Supplier AstaReal has taken another step in trying to differentiate itself within the astaxanthin category by announcing it has achieved USP Ingredient Verification on its ingredient.

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