Transform to survive: MLM firms LifeVantage, Herbalife, Amway revealed strategies for success amid COVID-19 disruptions
The COVID-19 outbreak had pushed MLM businesses, which traditionally rely heavily on face-to-face interaction, to transform its business by adopting new sales channels as social interaction needs to be kept to a minimum.
These channels can include digital tools such as online store, social media such as Facebook, Instagram, web conferences, or even adopting a subscription-based model.
NutraIngredients-Asia approached MLM companies LifeVantage, Herbalife, and Amway to find out more.
The Utah-headquartered LifeVantage said the outbreak had highlighted the importance of adopting a hybrid method, consisting of both in-persons and digital interaction.