The consumption of plant foods rich in fibre and polyphenols, as well as probiotic supplementation, has been identified as beneficial to restore microbiota balance in the gut and improve sleep, according to researchers.
The growth of probiotics brands online in Asia is heavily and positively impacted by higher star ratings and the number of product reviews, meaning brands need to pay significant attention to such consumer feedback for regional success.
Slovenian private label firm PharmaLinea is expecting to see a 150% growth coming from its operations in APAC, with products that boost immunity and alleviate anaemia expected to be a cornerstone of growth for the firm in the region.
Tetra Pak has identified seven food and beverage trends surrounding the areas of hygiene, digitalisation and individual experience that have been and continue to be major drivers of the industry this year.
Firms which are planning to enter China’s probiotic market should take note of six key challenges surrounding the types of ingredients available for use, consumers’ understanding, and approved health claims.