Videos

Unique botanical feedstock gives rise to promising prebiotic

Special Edition: Botanicals

Unique botanical feedstock gives rise to promising prebiotic

By Hank Schultz

Botanicals are often thought of as powdered ingredients that go into tea-like preparations or find their way into capsules as powders or extracts. But botanical feedstocks can also give rise to other categories of ingredients, such as Prenexus Health’s...

Watch: Marketing masterclass – Why do so many new products fail?

Nutrition Asia Video Series

Watch: Marketing masterclass – Why do so many new products fail?

By Gary Scattergood

Focusing too much on the innovation behind a new product and not grounding it in the benefits for the consumer is one of the main reasons why a high proportion of new supplement and functional food products fail to achieve sales success, according to...

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